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J&J Acuvue lens adds sparkle and shimmer to eyes.
March 26, 2015
By: TOM BRANNA
Editor
Beauty is in the eye of the marketer. Johnson & Johnson Vision Care, Inc. is launching daily disposable contact lens that promises to deliver a first-to-market beauty benefit in the US. New 1-Day Acuvue Define brand contact lenses with Lacreon Technology merges vision correction and beauty through iris inspired patterns to heighten the appearance and brightness of the eyes. According to J&J, The Acuvue Brand product development team talked to thousands of women to better understand ...
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